SaaS • Consumer apps • Fintech
Onboarding and Signup Flow Testing
Protect your most conversion-critical path — from first landing to activated user — with continuous end-to-end validation.
Challenge
Signup and onboarding flows sit at the intersection of marketing, product, and engineering. They change frequently for A/B tests, growth experiments, and feature launches — and every change risks breaking the path that turns visitors into paying customers. A broken signup form or failed onboarding step is invisible in server logs but devastating to conversion rates. These flows also involve third-party services like OAuth providers and payment processors that are difficult to test in isolation.
Stably approach
Stably automates the complete signup-to-activation journey, including OAuth redirects, multi-step onboarding wizards, and initial setup flows. AI agents handle dynamic elements like conditional branching and interactive UI components, while variables and fixtures let you test with realistic data across plans and user types. Run these tests on every deploy to catch conversion-killing bugs before they reach production.
What changes
The full signup → onboarding → first action journey is tested on every deploy
A single test walks through: land on homepage, click "Start free trial," fill in email and password, verify the email confirmation page, complete the onboarding wizard (company name, team size, use case), and verify the user lands on a populated dashboard. Every step is validated.
OAuth flows are tested with real redirects, not mocks
Stably's AI agent clicks "Continue with Google," navigates the OAuth consent screen, handles the redirect back to your app, and verifies the user is logged in with the correct profile data. The real redirect chain is tested — not a stubbed response.
Test the Free, Pro, and Enterprise onboarding variants simultaneously
Variables define user personas: a free user who skips payment, a pro user who enters a credit card, and an enterprise user who gets the SSO setup flow. The same test runs three times with different data, and each path is validated independently.
A/B test variants do not silently break the signup path
Growth experiments swap components in and out of the funnel. Conditional blocks in Stably handle both variants: "If the hero shows variant B with the video, click Play and then Sign Up; otherwise click the standard CTA." Both paths are tested, so neither experiment breaks conversion.
When this is the right fit
- Signup conversion drops appear after deploys with no obvious cause
- Onboarding flows are tested manually before launches
- Third-party auth or payment integration breaks silently
- Growth experiments occasionally break the core signup path